PeteWilbyTriathlOn is a professional coaching service designed to have something for everyone.

The adventure started in January 2014 when Pete set up as a business that provided personal triathlon coaching and swimming lessons at the local pool. Overtime, PeteWilbyTriathlon has slowly developed to meet the needs of athletes and move with athlete progression.

Among many other achievements some of our coached triathletes have completed all over the world in Ironman, Challenge, ITU and ETU triathlons. Our coached swimmers have completed long distance swim events such as Dart 10k, all the Great Swims and even the English Channel. Children as young as 5 have progressed through the swim stages as well as adults in their 80s.

Nowadays PeteWilbyTriathlOn aims to deliver triathlon and open water swimming coaching for everyone. We take on non swimmers to teach and improve front crawl with open water swimming in mind. With weekly pool and open water training sessions, beginners can progress and experienced athletes can train hard for their next international event. We provide athlete support with individual coaching and training plans through Training Peaks as well as sport massage therapy.

But, perhaps most exciting of all, we run open water time trials and long distance adventure swims for athletes to test themselves through the summer months.


PeteWilbyTriathlOn is always progressing and developing.  We are very open to new ideas and ways to do stuff.  Ultimately the business is an adventure.



  • British Triathlon Level 3 Coach

  • IOS/ASA Level 2 OW Swim Coach

  • Profesional Swimming Teacher

  • NPLQ & SLSGB  Lifeguard

  • RYA Day Skipper

  • BSc Exercise and Sport Science

  • Age Group World Champion 2013

My passion is to support people taking part in triathlon and open water swimming safely. 

I began coaching at my triathlon club during my degree in 2010.  I am currently still the junior coach at Exeter Triathlon Club where I work hard to progress the training timetable of swimming cycling and running.

It is in my nature to always try to progress.  I change things and embrace mistakes.  My philosophy is that everyone who takes part in triathlon and open water swimming is ultimately in it for the adventure.  

With athletes, I aim to find the best route forward and plan the journey into shorter, more manageable challenges.  When the ball is rolling, more goals emerge and goals are motivational.  When people believe they can achieve the challenge ahead, progress is made, they continue to challenge themselves with confidence

One of my core values is that safe triathlon and open water swimming coaching is available to everyone.  I am always trying to progress PeteWilbyTriathlOn services to suit everyone’s needs.  I am open to new ideas and change.


I don't do everything by myself.  Without the great support I get from Laura and our lifeguards PeteWilbyTriathlOn services wouldn’t be half as good.



  • Level 3 Sports Massage Therapist

  • Age group Athlete

  • Safeguarding Officer

  • Professional Copywriter

  • BA English Language and Literature

I am a Qualified Level 3 Sports Massage Therapist, offering pre-event, post-event and deep tissue massage.  I am also a professional copywriter and content creator.  Find out more at www.laurawakeham.co.uk.


I currently compete in GB age-group triathlon events and, like all of us tri-addicts, spend a lot of my free time training and competing in various events.


If you are a triathlete and would like to incorporate an effective sports massage into your training routine, then I can help! That said, you don’t need to do triathlons to sign up for a sports massage with me. I’ll do my best to help whatever your sport!


Here’s what some of my sports massage clients have to say:


“I've had a few Sports Massages from Laura.

I needed loosening up around my neck & shoulder area to relieve tension. Laura has a relaxed approach which makes things easy to explain. She can locate the 'problem' area quickly using her knowledge & expertise. I'd thoroughly recommend maintenance massage with Laura, which reminds me, I need to book another session soon!”


“"Laura is fantastic - she put Reuben back together again after some bad spills on the mountain bike. She is knowledgeable and effective -and its a very chilled out experience. +1 for Laura Wakeham."