Values Lead Training and Coaching


Our first - top priority - value is for all-round health of body and mind with a good balance of life, work and training.

You can read more on how we see this working through our LENS philosophy.


Our second value is to provide a service for everyone to excel.  With evidence-based, structured training and with mutual respect for all stakeholders. 

See our partners and search services.


Our third value is perspective.  A clear vision centred on goals and appreciative of life's challenges.

See our perspective of endurance training through the PeteWilbyTriathlon LENS.


Our fourth value entails a strong, honest, effort to improve.