Our first - top priority - value is for all-round health of body and mind with a good balance of life, work and training.
You can read more on how we see this working through our LENS philosophy.
Our second value is to provide a service for everyone to excel. With evidence-based, structured training and with mutual respect for all stakeholders.
See our partners and search services.
Our third value is perspective. A clear vision centred on goals and appreciative of life's challenges.
See our perspective of endurance training through the PeteWilbyTriathlon LENS.
Our fourth value entails a strong, honest, effort to improve.